Privacy Policy

ONLINE PRIVACY POLICY

Last Updated September 21, 2021

 

Your privacy is important to us. This Online Privacy Policy explains how we collect, share, use, and protect information when you visit or use this online service and any other online services offered by Briteside Solutions (“BRITESIDE SOLUTIONS”) or our affiliates that link to or reference this policy (collectively, our “online services”). This policy covers BRITESIDE SOLUTIONS’s many online services, including the websites, social media sites or pages, as well as any interactions you may have while viewing content provided through one of our advertising campaigns. By continuing to use this website, you confirm that you agree with this Online Privacy Policy and our Terms of Use. If you do not agree with Briteside Solutions’s Online Privacy Policy or Terms of Use you should discontinue your use of this website immediately.

 

As you review this Online Privacy Policy, here are a few general principles to keep in mind:

  • Our online services are intended for a U.S. audience. If you visit or use one of our online services, your information may be transferred or processed in the United States.
  • Our online services are not intended for children under 18. We do not knowingly collect personal information from children under 18 without parental consent. If you believe we have inadvertently collected information from a minor, please contact us at info@britesidesolutions.coms for privacy policy questions and we will take all reasonable efforts to remove the information.
  • If you have a financial product or service with us, we will use and share any information that we collect from or about you in accordance with our [U.S. Consumer Privacy Notice], which offers you certain choices with respect to the use and sharing of your personal information.
  • If you are a California resident, you may have rights under the California Consumer Privacy Act.

 

Information we collect

Personal Information

When you visit or use our online services, we may collect personal information from or about you such as your name, email address, mailing address, telephone number(s), account numbers, user name and password. We may also collect payment card information, social security numbers, driver’s license numbers (or comparable) when you provide such information while using our online services and where we believe it is reasonably required for ordinary business purposes.

 

Usage and Other Information

In addition to the personal information described above, we may collect certain information about your use of our online services.  For example, we may capture the IP address of the device you use to connect to the online service, the type of operating system and browser you use, and information about the site you came from, and the parts of our online service you access. We or our affiliates may also use cookies, web beacons or other technologies to collect and store other information about your visit to, or use of, our online services.  In addition, we may later associate the usage and other information we collect online with personal information about you.

Use of Information

We use the information discussed above in a number of ways, such as:

  • Processing applications and transactions;
  • Verifying your identity (such as when you access your account information);
  • Preventing fraud and enhancing the security of your account or our online services;
  • Responding to your requests and communicating with you;
  • Managing your preferences;
  • Performing analytics concerning your use of our online services, including your responses to our emails and the pages and advertisements you view;
  • Providing you tailored content and marketing messages;

Understanding Cookies

We, or our service providers, and other companies we work with may deploy and use cookies and other tracking technologies for various purposes, such as fraud prevention and monitoring our advertising and marketing campaign performance. Some of these tracking tools may detect characteristics or settings of the specific device you use to access our online services.

“Cookies” are small amounts of data a website can send to a visitor’s web browser.  They are often stored on the device you are using to help track your areas of interest.  Cookies may also enable us or our service providers and other companies we work with to relate your use of our online services over time to customize your experience.  Most web browsers allow you to adjust your browser settings to decline or delete cookies, but doing so may degrade your experience with our online services.

 

Bear in mind that because cookies are stored by your browser, if you use different browsers on your computer, or multiple computers and devices that have browsers and you do not wish to have cookies collect information, you will need to opt out from each browser on each of the computers and devices that you use. 

 

Linking to Third-Party Websites

BRITESIDE SOLUTIONS may provide links to websites that are owned or operated by other companies (“third-party websites”).  When you use a link online to visit a third-party website, you will be subject to that website’s privacy and security practices, which may differ from ours. You should familiarize yourself with the privacy policy, terms of use and security practices of the linked third-party website before providing any information on that website.

 

Security

We use commercially reasonable physical, electronic, and procedural safeguards that comply with federal standards to protect and limit access to personal information.  This includes device safeguards and secured files and buildings.  Please note that the internet is inherently unsecure and thus any information you send to us electronically may not be secure when it is transmitted to us.  We recommend that you do not use unsecure channels to communicate sensitive or confidential information (such as your Social Security number) to us.

 

Changes to this Online Privacy Policy

We may change this Online Privacy Policy from time to time.  When we do, we will let you know by appropriate means such as by posting the revised policy on this page with a new “Last Updated” date.  Any changes to this Online Privacy Policy will become effective when posted unless indicated otherwise. We recommend you review this Online Privacy Policy each time you visit BRITESIDE SOLUTIONS’S website to review for such changes, as your continued use of the website constitutes your express acceptance of, and agreement to, the revised Online Privacy Policy.

If you have any questions or concerns related to this Online Privacy Policy, please contact us at info.britesidesolutions.com.

IMPORTANT PRIVACY NOTICE FOR CALIFORNIA CONSUMERS

LAST REVISED: SEPTEMBER 20, 2021

This Privacy Notice for California Consumers (“Notice”), provided by Briteside Solutions LLC (“Briteside Solutions,” “Company,” “we,” or “our”), supplements, and is expressly made part of, the information contained in Briteside Solutions’s Online Privacy Policy and applies solely to those who are consumers (“you” or “your”) as defined in Section 1798.140(g) of the California Consumer Privacy Act of 2018 (“CCPA”). We adopt this Notice in compliance with the CCPA and any terms defined in the CCPA have the same meaning when used in this Notice.

Briteside Solutions collects information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer, household, or device (“personal information”). As a consumer, you have certain rights regarding your personal information as defined in the CCPA. This Notice provides you with information on how Briteside Solutions collects, uses, and shares personal information. It also outlines the rights you have regarding personal information that we collect from you and describes how you can exercise those rights.

 

Collection and Use of Personal Information

As a company that conducts activities that are financial in nature, Briteside Solutions is a “financial institution” as that term is defined in the Gramm-Leach-Bliley Act (“GLBA”). While the CCPA does not exempt financial institutions, and thus, Briteside Solutions, from its requirements, Section 1798.145(e) of the CCPA does exempt personal information collected by a financial institution pursuant to the GLBA. Accordingly, much, if not all, of the data consumers provide to Briteside Solutions, or that we collect from consumers, will fall within the GLBA exemption to the CCPA’s definition of personal information and thus outside the scope of the CCPA.

Briteside Solutions recognizes the eleven (11) broad categories of personal information referenced in the CCPA that a business may collect about a consumer. In particular, Briteside Solutions has collected the following categories of personal information from consumers within the last twelve (12) months (though most, if not all, such personal information is collected pursuant to the GLBA and is thus exempt from the CCPA):

Category

 

 Examples

 

 Collected

 
A. Identifiers.

 

 A real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, Social Security number, driver’s license number, passport number, or other similar identifiers.

 

 YES

 
B. Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e)).

 

 A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information.

Some personal information included in this category may overlap with other categories.

 

 YES

 
C. Protected classification characteristics under California or federal law.

 

 Age (40 years or older), race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information).

 

 YES
D. Commercial information.

 

 Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.

 

 NO

 
E. Biometric information.

 

 Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data.

 

 NO

 
F. Internet or other similar network activity.

 

 Browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement.

 

 NO

 
G. Geolocation data.

 

 Physical location or movements.

 

 NO

 
H. Sensory data.

 

 Audio, electronic, visual, thermal, olfactory, or similar information.

 

 NO

 
I. Professional or employment-related information.

 

 Current or past job history or performance evaluations.

 

 NO

 
J. Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)).

 

 Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records.

 

 NO

 
K. Inferences drawn from other personal information.

 

 Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

 

 NO

 

Personal information does not include publicly available information from government records, de-identified or aggregated consumer information, or information otherwise excluded from the CCPA’s scope, such as information collected pursuant to the GLBA. Any personal information or category of personal information collected pursuant to the GLBA would not be considered “personal information” under the CCPA.

 

Notwithstanding the GLBA exemption to which most, if not all personal information collected by Briteside Solutions is subject, we have obtained the categories of personal information listed above from the following categories of sources:

  • Directly from you. For example, from forms you complete or products and services you purchase.
  • Indirectly from you. For example, from information we obtain in the course of providing our services to you.
  • From third-party business partners such as social media sites, ad networks, and analytics providers.

Briteside Solutions may use this information to:

  • Provide you with the information, products, or services you request from us.
  • Fulfill the reason you provided the information, such as to respond to customer service requests or other inquiries.
  • Create, maintain, customize, and secure your account with us.
  • Personalize your website experience and deliver content and product and service offerings relevant to your interests, including targeted offers and ads through our website, third-party sites, and via email or text message (with your consent where required by law).
  • Help maintain the safety, security, and integrity of our website, products and services, databases and other technology assets, and business.
  • Process your requests, purchases, transactions, and payments
  • Provide you with support and to respond to your inquiries, including to investigate and address your concerns and monitor and improve our responses.
  • For testing, research, analysis, and product development, including to develop and improve our website, products, and services.
  • Prevent transactional fraud.
  • Respond to law enforcement requests and as required by applicable law, court order, or governmental regulations.
  • As described to you when collecting your personal information or as otherwise set forth in the CCPA.

Briteside Solutions will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible purposes without providing notice to you. Such notice may be delivered, for example, by posting an updated California Privacy Notice.

 

Sharing Personal Information

Briteside Solutions may disclose your personal information to a third party for business purposes. When we do so, Briteside Solutions enters into a contractual arrangement that describes the business purpose and requires the recipient to both: (A) keep that personal information confidential; and (B) not use it for any purpose except performing the obligations under the contract.

We share your personal information with the following categories of third parties for a business purpose:

  • Affiliates
  • Service providers.
  • Data aggregators.
  • Social media companies.
  • Internet cookie data recipients. (e.g., Google analytics)

Disclosure of Personal Information for a Business Purpose

The CCPA requires Briteside Solutions to provide you with a statement on its personal information disclosures for a business purpose that reference the eleven (11) categories of information reflected in the chart above. In the preceding twelve (12) months, Briteside Solutions has disclosed the following categories of personal information for a business purpose:

  • Category A: Identifiers.
  • Category B: California Customer Records personal information categories.
  • Category C: Protected classification characteristics under California or federal law.

Sale of Personal Information.

The CCPA similarly requires Briteside Solutions to provide you with a statement on its personal information sales. In the preceding twelve (12) months, Briteside Solutions had not sold your personal information. Briteside Solutions does not and will not sell personal information of California consumers.

Notice Regarding Your Rights

Access & Data Portability Rights

You have the right to request that Briteside Solutions disclose what personal information we collect, use, and disclose. If we receive and confirm your consumer request as verifiable and no exception applies, we will provide you with:

  • The categories of personal information we collected about you.
  • The categories of sources for the personal information we collected about you.
  • Our business or commercial purpose for collecting that personal information.
  • The categories of third parties with whom we share that personal information.
  • The specific pieces of personal information we collected about you.
  • If we sold or disclosed your personal information for a business purpose, two lists disclosing:
    • Sales, identifying the personal information categories that each category of recipient purchased; and

disclosures for a business purpose, identifying the personal information categories that each category of recipient obtained.

As previously indicated, Briteside Solutions does not sell the personal information of California consumers.

Deletion Request Rights

Subject to certain exceptions, you have the right to request that we delete any of your personal information that we collected from you and retained. If we receive and confirm your consumer request as verifiable, unless an exception applies we will delete (and direct our service providers to delete) your personal information from our records.

The CCPA provides a number a reasons why a deletion request may be denied. We may deny your deletion request if retaining the information is necessary for us or our service provider(s) to:

  1. Complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, fulfill the terms of a written warranty or product recall conducted in accordance with federal law, or otherwise perform our contract with you.
  2. Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
  3. Debug products to identify and repair errors that impair existing intended functionality.
  4. Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
  5. Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et. seq.).
  6. Engage in public or peer-reviewed scientific, historical, or statistical research in the public interest that adheres to all other applicable ethics and privacy laws, when the information’s deletion may likely render impossible or seriously impair the research’s achievement, if you previously provided informed consent.
  7. Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us.
  8. Comply with a legal obligation.
  9. Make other internal and lawful uses of that information that are compatible with the context in which you provided it.

Exercising Access, Data Portability, and Deletion Rights

To exercise the access, data portability, and deletion rights described above, please submit a verifiable consumer request to Briteside Solutions by:

  • Calling us toll-free during business hours at 1-888-851-0646

 

Only you or someone registered with the California Secretary of State and legally authorized to act on your behalf may make a verifiable consumer request related to your personal information.

You may only make a verifiable consumer request for access or data portability twice within a 12-month period.

The verifiable consumer request must:

  • Provide sufficient information that allows Briteside Solutions to verify, to a reasonable degree of certainty, that you are the person about whom Briteside Solutions collected personal information (or your authorized representative), which may include multi-factor authentication of identifying information provided by you. Such authentication may be conducted and verified independently or in combination with a comparison of personal information already maintained by Briteside Solutions, if any; and describe your request with sufficient detail that allows Briteside Solutions to properly understand, evaluate, and respond to it.

 

We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm that the personal information relates to you. Making a verifiable consumer request does not require you to create an account with us, but we must also be able to confirm the personal information relates to you. However, we do consider requests made through your password protected account sufficiently verified when the request relates to personal information associated with that specific account.

We will only use personal information provided in a verifiable consumer request to verify the requestor’s identity or authority to make the request.

 

Response Timing and Format

Briteside Solutions endeavors to respond to a verifiable consumer request within forty-five (45) days of receiving it. If Briteside Solutions requires additional time to process your request, up to a maximum total of ninety (90) days from the date the request is received, we will notify you of this and inform you of the reason for requiring the additional time.

If you have an online account with us, we will deliver our written response to your online account. If you do not have an account with us, we will deliver our written response by mail or electronically, at your option. Any disclosures we provide will only cover the 12-month period preceding the verifiable consumer request’s receipt. The response we provide will also explain the reasons we cannot comply with a request or have denied a request, if applicable.

We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

 

Non-Discrimination

Briteside Solutions will not discriminate against you for exercising any of your CCPA rights as described above. Unless permitted by the CCPA, Briteside Solutions will not:

  • Deny you goods or services.
  • Charge you different prices or rates for goods or services, including through granting discounts or other benefits, or imposing penalties.
  • Provide you a different level or quality of goods or services.
  • Suggest that you may receive a different price or rate for goods or services or a different level or quality of goods or services.

Do Not Track Disclosures

How do we respond to Web browser “do not track” signals or other mechanisms that provide consumers the ability to exercise choice regarding the collection of personally identifiable information about an individual consumer’s online activities over time and across third-party websites or online services?

We currently do not respond to DNT signals in browsers because we do not track individual users across the web.

May other parties collect personally identifiable information about an individual consumer’s online activities over time and across different websites when they visit www.britesidesolutions.com?

No.

Other California Privacy Rights

California’s “Shine the Light” law (Civil Code Section § 1798.83) permits certain individuals that are California residents to request information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please email us at info@britesidesolutions.com or write to us at Briteside Solutions LLC,

Changes to Our Privacy Notice

We reserve the right to amend this Notice at our discretion and at any time. When we make changes to this Notice, we will post the updated Notice on our website and update the Notice’s effective date. Your continued use of our website following the posting of changes constitutes your acceptance of such changes.

Contact Information

Briteside Solutions is committed to responding promptly to any questions or concerns you may have about this Notice. If you have questions concerning the methods by which Briteside Solutions collects or uses your personal information as explained in this Notice and our Online Privacy Policy, the rights granted to you under the CCPA, or how to exercise your rights, or if you are a consumer with a disability and you wish to receive a copy of this Notice, you can contact us by calling, writing, or emailing us:

Briteside Solutions LLC
8690 Aero Drive, Suite B #115 – 145

San Diego, CA 92123
info@britesidesolutions.com

888-851-0646

Please print and retain a copy of this California Privacy Notice for your records.